ClickZ

JULY 22, 2020

The tools listed here are examples of the technology that exists to help manage and leverage data. The problem of too much data is exacerbated by the proliferation of martech tools that companies use to obtain information from consumers. Example of how Medallia helps businesses capture signals—source: Medallia.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Content Standard

APRIL 22, 2015

If you’re using a marketing automation platform, there are several ways you can acquire information and attribute action to various marketing assets. Keep in mind that the lead source might need to be changed as new information is discovered about how the lead heard about your company. The MQI source could be different here.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Zoominfo

APRIL 23, 2020

vs. “avenue”) Accuracy : Is the information correct? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Accuracy : Is the information correct? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Can records be combined?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Adobe Experience Cloud Blog

MARCH 20, 2013

Joe the sales guy, Sandra the marketer, Bob the analyst are just a few examples. And before you repeat the cycle, clean your database so that only opted-in, de-duped, and non-spam trap emails are used.”. A few tips: Build compelling landing pages with easy-to-fill forms that give prospects a reason to provide their information.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

Engagio

OCTOBER 20, 2020

This is the basic information you should know about all accounts in your database. For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Once you have sources of all four kinds of data, then it’s time to put all that information to use.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

This is the basic information you should know about all accounts in your database. For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Once you have sources of all four kinds of data, then it’s time to put all that information to use.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52