B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs
markempa
MARCH 30, 2007
The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. You will most certainly need their expertise in massaging and de-duping the data. Most of the time, I’ve found the answer is "no.” So where should you start?
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