Engagio

SEPTEMBER 9, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. I will only hire someone to work directly for me if I would work for that person.” – Mark Zuckerberg, Facebook. Check out Part 1: Build a Budget and own your ABM!

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

SalesIntel

FEBRUARY 8, 2023

Data cleansing : Sales Intelligence includes finding flaws in data, correcting them, normalizing data, de-duping it, and keeping the data up to date. Compliance The failure to produce compliance documentation is evidence that a platform is a bad fit. A lack of documentation is a red indicator that should be avoided.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

markempa

JULY 22, 2012

I find that when one person has the courage to ask a question, many people have the same one but don’t want to ask it because they don’t want to appear uninformed. What does it mean to “enrich data” and “merge/de-dupe”? To answer this question, I need to understand your universal lead definition (ULD) and if this person fits it.

Lead Scoring 120

Lead Scoring Lead Ranking De-duping Optimization 120

chiefmartech

MARCH 21, 2016

I must disclaim that this graphic is only my personal approximation of the marketing technology landscape and is surely rife with errors and omissions. Capterra , G2 Crowd , Google , Growthverse , LUMA Partners , Siftery , TrustRadius , and VB Profiles. It is intended only for discussion purposes.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services De-duping 40

Engagio

OCTOBER 20, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. One person or department alone will not be able to decide which accounts your organization should target. What gaps do you have in your contact data for each person?

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Since you have a lot riding on these high-profile accounts, the last thing you need is inaccurate, incomplete, or missing contacts holding you back, or worse, causing you to commit egregious errors in your ABM efforts. One person or department alone will not be able to decide which accounts your organization should target. Outsourcing.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52