Engagio

SEPTEMBER 9, 2020

This is a critical question because ABM is a time- and resource-intensive undertaking. If they had to bootstrap the initiative by working with existing marketing resources, find out how they went about it and pulled together an effective team. Map Your Resources. Ongoing management of data (de-duping, enriching, etc.).

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Heinz Marketing

AUGUST 5, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. I hope this blog post serves as a starting point if you’re interested in ABM platforms or a great resource if you’re looking to brush up on a few platforms out there. DemandBase.

Account Based Marketing 120

Account Based Marketing ABM Marketing Automation Services De-duping 120

Engagio

OCTOBER 20, 2020

The idea is that you’ll practice classic one-to-one ABM with these accounts, with deep research into their needs, and custom resources and events created just for them. But for efficiencies, consider data management firms that serve as a ‘hub’ for contact data, meaning that the data management firm rolls-up and de-dupes multiple vendor files.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

The idea is that you’ll practice classic one-to-one ABM with these accounts, with deep research into their needs, and custom resources and events created just for them. It involves working with freelancers (generally overseas) – which can take some resources to build and manage – but the results are worth the cost when you’re up and running.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52