Engagio

SEPTEMBER 9, 2020

Marketing competency in relation to demand generation, Sales enablement, revenue generation. This is a critical question because ABM is a time- and resource-intensive undertaking. Map Your Resources. Don’t think about ABM as a complete transformation of how you generate revenues. Demand Generation.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Engagio

OCTOBER 20, 2020

The idea is that you’ll practice classic one-to-one ABM with these accounts, with deep research into their needs, and custom resources and events created just for them. But for efficiencies, consider data management firms that serve as a ‘hub’ for contact data, meaning that the data management firm rolls-up and de-dupes multiple vendor files.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

The idea is that you’ll practice classic one-to-one ABM with these accounts, with deep research into their needs, and custom resources and events created just for them. It involves working with freelancers (generally overseas) – which can take some resources to build and manage – but the results are worth the cost when you’re up and running.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52