Engagio

SEPTEMBER 9, 2020

This is a critical question because ABM is a time- and resource-intensive undertaking. If they had to bootstrap the initiative by working with existing marketing resources, find out how they went about it and pulled together an effective team. Map Your Resources. Ongoing management of data (de-duping, enriching, etc.).

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Engagio

OCTOBER 20, 2020

The idea is that you’ll practice classic one-to-one ABM with these accounts, with deep research into their needs, and custom resources and events created just for them. There are plenty of data firms that have developed their own methodologies for aggregating contact data. BUT… as you may be able to guess, it’s hard to scale.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

The idea is that you’ll practice classic one-to-one ABM with these accounts, with deep research into their needs, and custom resources and events created just for them. There are plenty of data firms that have developed their own methodologies for aggregating contact data. BUT… as you may be able to guess, it’s hard to scale.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52