LeanData

JUNE 22, 2017

I’ve been on the sales side where I’ve said: “Send me more leads!” I’ve also been on the marketing side where I asked: “How do we create more demand?”. The good news is that we had great success at driving demand and making those businesses even more successful. Some leads went unrouted. Reps got the wrong leads.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

LeanData

JUNE 22, 2017

I’ve been on the sales side where I’ve said: “Send me more leads!” I’ve also been on the marketing side where I asked: “How do we create more demand?”. The good news is that we had great success at driving demand and making those businesses even more successful. Some leads went unrouted. Reps got the wrong leads.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Content Standard

APRIL 22, 2015

At the lead (or individual) level, consider these KPIs, each of which are also ways we measure lead engagement at Skyword: Lead Source: How was the email address or contact information obtained? On the first sales call, the sales person should ask the lead, “How did you hear about us?”

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Zoominfo

APRIL 23, 2020

Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. The horrors of bad lead lists are endless. Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Lead generation. The horrors of bad lead lists are endless. Yes, demos: What 15,000 Demos/Year Taught Us About Converting Inbound Sales Leads. They will get burnt out on using crap data, in turn, not helping them realize their actual potential in setting quality meetings or generating qualified leads.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Engagio

OCTOBER 20, 2020

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Manual Lead Generation. There are leads currently living in your CRM, marketing automation, or ERP systems that can be mined. Intent data. Step #3: Measure your account coverage. Outsourcing.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114