Remove de-dupe
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What Do You Need for Successful Nurturing?

ANNUITAS

Make sure you define a process for how data is compiled , segmented, and de-duped. Define Your Lead Qualification Process. Earlier this year I was speaking at a conference about developing a lead management process. Sure, you could deploy a drip campaign, but that’s not lead nurturing.

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

You will most certainly need their expertise in massaging and de-duping the data. Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events.