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7 not-quite-predictions for marketing technology in 2016

chiefmartech

There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). The biggest will be “Search 2.0” Huge opportunities here. Native and social advertising will grow too. #4.

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How to ABM Like a Boss (Part 2): Establish an ABM Team

Engagio

I will only hire someone to work directly for me if I would work for that person.” – Mark Zuckerberg, Facebook. Marketing competency in relation to demand generation, Sales enablement, revenue generation. Don’t think about ABM as a complete transformation of how you generate revenues. Demand Generation.