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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Well, people don't want or need these annoying interruptions anymore.

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5 B2B data trends

Biznology

This has lead to 5 significant trends in B2B database marketing. Integrated and enhanced databases. In most B2B firms there are at least four data silos – transactional, sales, marketing, and customer service. These merged databases can be either accessed online or returned. . Bad and incomplete data does not.

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