The Point
OCTOBER 14, 2010
Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads. Marketo has more than 300 content assets on offer on its Website.). Think you have enough content?
Only B2B
AUGUST 21, 2023
Marketing Automation Systems Marketing automation systems further enhance the lead generation process by enabling businesses to nurture and engage with leads through automated workflows. A study by Marketo indicates that 58% of top-performing companies use marketing automation to nurture leads.
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PureB2B
JUNE 13, 2017
The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!,
The Point
SEPTEMBER 6, 2011
First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Working with the inside sales team, Spear used Marketo to build in a series of email alerts when leads reached a certain lead score threshold, for example, or filled out a high-value form.
PureB2B
JUNE 13, 2017
The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!,
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Reverse IP look up appears to be the new thing here. Among other stuff.
Adobe Experience Cloud Blog
SEPTEMBER 26, 2013
As McKinsey wrote in The Coming Era of On-Demand Marketing, “Online behavioral models built with Web traffic, search behavior, lifestyle data, and demographics are particularly effective at identifying prospects not found with traditional demographic prospecting models.”. Email Marketing' Examples of Behavioral Targeting .
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