Only B2B

AUGUST 21, 2023

Marketing Automation Systems Marketing automation systems further enhance the lead generation process by enabling businesses to nurture and engage with leads through automated workflows. A study by Marketo indicates that 58% of top-performing companies use marketing automation to nurture leads.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Working with the inside sales team, Spear used Marketo to build in a series of email alerts when leads reached a certain lead score threshold, for example, or filled out a high-value form.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Reverse IP look up appears to be the new thing here. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

As McKinsey wrote in The Coming Era of On-Demand Marketing, “Online behavioral models built with Web traffic, search behavior, lifestyle data, and demographics are particularly effective at identifying prospects not found with traditional demographic prospecting models.”. Email Marketing' Examples of Behavioral Targeting .

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48