Biznology

AUGUST 26, 2013

Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” So what goes into a marketing database? SIC or NAICS. from market research). Phone, fax, website.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Biznology

DECEMBER 7, 2015

This has lead to 5 significant trends in B2B database marketing. Integrated and enhanced databases. In most B2B firms there are at least four data silos – transactional, sales, marketing, and customer service. At this point the marketing and sales database is ready to take advantage of the following three trends.

Trends 80

Trends B2B SIC Telemarketing 80