To Gate or Not to Gate, That Is the B-to-B Content Marketing Question
Biznology
MAY 30, 2012
Myself, I grew up as a marketer in the world of measurable direct and database marketing. I like marketing campaigns that provide predictable results. Where I can stand up in court and show a history of my campaign response rates, conversion rates, and cost-per-lead numbers.
Let's personalize your content