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To Gate or Not to Gate, That Is the B-to-B Content Marketing Question

Biznology

Myself, I grew up as a marketer in the world of measurable direct and database marketing. I like marketing campaigns that provide predictable results. Where I can stand up in court and show a history of my campaign response rates, conversion rates, and cost-per-lead numbers.

B to B 80
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us All thoughts are welcome!