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Building Your B2B Marketing Database

Biznology

SIC or NAICS. from market research). Qualification questions (from lead qualification processes). B2B Marketing analytics data append data discovery database marketing web data' Title, function, buying role, email, direct phone. Parent company/enterprise link. Year the company was started. Revenue/sales.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 4) Lead scoring — in a prior post , I make the case for quantitative scoring.

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5 B2B data trends

Biznology

This has lead to 5 significant trends in B2B database marketing. Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. In addition, most B2B databases do not have full demographic or firmagraphic data.

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