The Point

OCTOBER 14, 2010

The clients we work with are concerned with more basic, day-to-day issues: enhancing sales productivity, converting more inquiries to sales-ready leads (or trial users to paying customers), better leveraging their marketing database, and increasing demand generation ROI. It’s all heady stuff. Phone contact has to play a role.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Hinge Marketing

MARCH 1, 2016

Digital marketing technologies that help us reach out to prospects, convert leads into clients and then retain those clients. Database marketing systems that personalize communications with prospects and clients. Marketing and sales tools that automate and optimize lead generation and our nurturing efforts.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Convince & Convert

SEPTEMBER 14, 2010

We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. The reality is, there’s never been a level playing field. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. Or, maybe more aptly, social media accounts for so much of what we should be doing when it comes to generating and converting high-quality leads. This is done with social media management tools.

Social Media 62

Social Media CRM Media Work Management 62

Convince & Convert

AUGUST 2, 2012

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. One thing that we found is that certain social agencies called SMAoR’s, Social Media Agency of Record, we found in the interview that all of them that we interviewed were deploying ads within Facebook and Twitter.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure this post will generate its fair share of comments, outrage, and controversy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JANUARY 12, 2021

Year after year, marketing professionals are asked to do more with less. Generate more leads (or sales) and increase brand awareness, without spending more (or at best, not much more) money. Most analytics tools are limited in their ability to answer this. And so we’ve been moving into those. Previous Posts in This Series.

Allocation 229

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 229

Content Standard

JANUARY 9, 2015

But do you know how to get the most out of your MAP to generate more leads and use content to make them more sales-ready? Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database. This will tell you to further invest in similar paid programs.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Buzz Marketing for Technology

JUNE 27, 2008

So even if I pay to upgrade to LinkedIn Business for $20 per month for the privilege of spamming (sorry, sending InMail) 3 people I dont know every month, it wont be much more useful than renting a list from a good old-fashioned arms dealer to the spam industry (aka the list rental industry, sometimes called Database Marketing).

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

As an analyst who has written about lead management extensively – I am still amazed at how many marketers feel challenged to produce leads that sales appreciate. The few marketers who end the arguing figure out early that quantifying lead quality is essential. But like most good science, it takes time and effort to perfect.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40