Database Marketing, Eye-Tracking and Salesforce.com

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Database Marketing

Eye-Tracking

Salesforce.com

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices. However, the new program has already had a significant impact.

Lead Nurturing

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking

Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

JANUARY 18, 2015

I’ve said for years that the first law of software market development is “suites win”, precisely because most companies will sacrifice best of breed functionality to avoid the costs of integration. Indeed, the big marketing clouds from Oracle, Salesforce.com, IBM, Adobe, and others all include extensive Delivery layer functions.

Marketing Automation Services

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking

B2B Marketing Zone

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

Customer Data Platforms Revisited: The Future of Marketing Data

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