Martech

SEPTEMBER 29, 2023

Digital advertising: Search, social, programmatic — advertising online can be a nightmare to manage and track. STRATEGY Teamwork : Marketing team dysfunction is a constant challenge in medium-to-large enterprises. Don Peppers and Martha Rogers will be proud. What a godsend. So, what to make of this all?

Marketing Automation Services 90

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 90

Customer Experience Matrix

DECEMBER 18, 2006

Naturally this caught my eye since I had been pondering how to measure buzz for Customer Experience Management (see entry for December 8). The technical and intellectual challenges are quite interesting, although tracking brands is less inherently exciting than, say, tracking terrorists (which uses many of the same techniques.)

Buzz 120

Buzz Marketing Management Planning Eye-Tracking 120

The Point

SEPTEMBER 6, 2011

“Plus, news and announcements reach the community in a more timely fashion, and consolidating that information into one monthly newsletter substantially reduced the demands on our marketing team.”. However, the new program has already had a significant impact.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Convince & Convert

SEPTEMBER 14, 2010

You’re in hunting mode, looking for tracks and setting lures. link] Kevin Troy Darling I have used social media lookup tools and it’s really eye-opening to see the kind of data available. Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers.

Social Media 123

Social Media Work Management Marketing Management Media 123

Customer Experience Matrix

JANUARY 18, 2015

This is arguably the next exciting frontier for marketing technology. more developments in cross-channel customer tracking. But as personalized ad messages become increasingly possible, marketers will have ever-greater incentive to target and, ultimately, coordinate messages across channels using shared data.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. What is coming in B2B? Jon: Yeah. Well thank you. It was fine.

Account Based Marketing 114

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 114

Conductor

OCTOBER 11, 2019

As part of that we did some database marketing and even telemarketing, and that got my marketing juices flowing. So one new thing I’m trying this year is to take my motorcycle on the race track again and learn more from the guys that do a lot better than me. Personally, I’m a total motorcycle and car geek.

Paid Search Agency 40

Paid Search Agency Planning Work Management Enterprise Management 40