Database Marketing Eye-Tracking Marketing Automation Salesforce.com 
The Point
SEPTEMBER 6, 2011
First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Many companies implementing marketing automation software let the technology drive strategy,” says Howard Sewell, Spear President. “We
Customer Experience Matrix
JANUARY 18, 2015
The list of vendors in each section isn''t necessarily comprehensive, especially in crowded segments like B2B marketing automation. I should also stress that I’ve only included Decision-layer vendors who also build their own database. This is arguably the next exciting frontier for marketing technology.
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