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Database Marketing

Eloqua

Zoominfo

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Obtaining the right database is a whole different beast. How Does it Work With PPC?

Database Marketing

Database Marketing PPC Work Management Marketing Management

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I’m sure I forgot a few.

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

B2B Marketing Zone

Why It’s Time to Start Leveraging Database Marketing for PPC

Demandbase: A New Twist In The Lead Management Automation Market

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