Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Onalytica B2B

JANUARY 8, 2019

And the buying process needs to be made as easy as possible. When I started my career, activity-based marketing communications was the core focus to help grow branding awareness. I also began working with CRM systems to enable database marketing efforts and lead results analytics. If you have an idea, let me know!

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Neolane may be the most similar, since it also straddles the business and consumer marketing worlds. But consumer marketers also need inputs from transaction systems. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. And there's another major benefit.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

My point: B2B marketers are looking elsewhere for help generating demand. 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone. We can broaden our available market."

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40