Database Marketing Efficiency Segmentation SIC 
Biznology
DECEMBER 7, 2015
This has lead to 5 significant trends in B2B database marketing. There are independent data firms who can do this more efficiently, as B2B data is very difficult to work with. These merged databases can be either accessed online or returned. . Micro-segmentation and Personalization. Why micro-segment?
Online Marketing Institute
JULY 31, 2009
I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.
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