Bluetext

JULY 6, 2020

PII does not have to be context-specific to be regulated, in contrast, the GDPR emphasizes the consumer risks of data aggregation. The GDPR’s reach is far greater than the medley of privacy protections in effect across the United States. My business isn’t located in Europe, why should I care?

Privacy 47

Privacy Privacy Policies Privacy Protection Paid Search Agency 47

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Third-party data : aggregate data collected from one or more sources.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Litmus

MARCH 8, 2024

In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program.

Privacy 89

Privacy Marketing AI Email Marketing Data Hygiene 89