Zoominfo

JULY 2, 2020

The main goal of any marketing automation platform is to nurture potential customers with personalized content—ultimately guiding them to make a purchase. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Prioritize Data Hygiene. Establish goals and KPIs.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

JULY 2, 2020

The main goal of any marketing automation platform is to nurture potential customers with personalized content—ultimately guiding them to make a purchase. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Establish goals and KPIs.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Porch Group Media

APRIL 1, 2021

A brand’s customer list often has up to 25-50% classified as “inactive” (Marketo). These people have raised their hand in the past, either through showing intent, engagement, or making a prior purchase. In this free, 30-minute webinar, V12 explores best-in-class strategies to reactivate your lapsed customers.

Webinar Metrics 59

Webinar Metrics Demand Data Hygiene Campaigns 59

SalesIntel

JUNE 16, 2023

Regular data updates and quality assurance practices can help mitigate these concerns and ensure the best possible outcomes when utilizing Cognism’s services. However, it’s always wise to explore Cognism alternatives and evaluate which one best suits your specific needs before making a purchase or renewing.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

SalesIntel

JUNE 30, 2021

Top Whitepaper of the Month: Data Purchasing Guide. Businesses frequently purchase contact lists for their sales staff to prospect, which they must manually add into their CRM. If you have a higher-than-average bounce rate or just want to lower your percentage for better outcomes, data hygiene is the key.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. With marketing automation being on the rise, the adoption of this technology is a must for most organizations, but it will also require that organizations determine the ramifications of such a purchase. These questions should be answered by companies before making the purchase.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100