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Webinar Preview: Moving from Speed to Lead to Speed to Context

LeanData

This dilemma and a playbook of potential solutions is the subject of an upcoming roundtable discussion Intelligent Lead Delivery: Moving from Speed to Lead to Speed to Context being held Tuesday, November 8th at 11:00 AM (PT) / 2:00 PM (ET). Match and route leads to the right rep based on specific routing and territory rules.

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DemandBase Creeps Up the Value Chain

Customer Experience Matrix

It can also import a client’s list of target accounts from Salesforce.com and issuing alerts when those companies visit. But Rodney Dangerfield on a bad day got more respect than data hygiene experts. Of the remainder, 10-20% fall within the target company sizes, industries or regions.

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How to Reduce Unsubscribes Using Subscription Management

The Point

In sum, subscription management is an effective way to reduce unsubscribes, increase response rates (by allowing subscribers to choose the emails that most interest them), and improve data hygiene. Maybe the people who unsubscribe from your emails aren’t really saying “I don’t want to hear from you again.”

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Marketing Automation and Strategy: Thought Leadership with Robert Moreau

Adobe Experience Cloud Blog

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise. and what you like most about it. campaigns?

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Marketing Automation Trends for 2010

LeadSloth

Manager, Inbound Marketing, Marketo. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation? Jeff Pedowitz , President and CEO, The Pedowitz Group.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

3 Great B2B Demand Gen Articles from Last Week - Smashmouth Marketing , July 29, 2010 It’s amazing that there’s so much great content out there surrounding demand generation and B2B sales and marketing! 1. Develop a plan – Ask yourself these three questions: WHO – Who is your target audience?

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