Remove customer

B2B Memes

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Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

They know the world has changed but it is often a difficult and time-consuming process to adjust. Over time one of those revenue streams might rise to be dominant, but during my whole career in B2B media the most successful brands I have worked on have made money in many diverse ways—whatever the customer needs.

Media 100
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Editorial Quality Vs. Revenue: A False Dichotomy

B2B Memes

” The trade magazine business of yore was built on inefficiencies, wherein it was difficult if not impossible for businesses to reach out to their customers on a large scale. Though the outcome may please us, the process of getting there will be very messy. In the meantime, watch out. Commodity Content, Demand Media, and Quality.