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Use This Tool to Calculate Lead to Revenue

ViewPoint

PointClear’s Lead/Revenue calculator can help you avoid that sinking feeling when you, as a marketing or sales leader, realize one day that you’re behind, and the quarter or year-end is looming. Below is a screen grab of the PointClear lead to revenue calculator using hypothetical numbers and followed by descriptions of the line items.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

ViewPoint

Continuing expansion of sales efforts means it will continue to be the largest cost. Sales and marketing headcounts have increased to generate new customers. The sales cycle may grow longer as larger companies are targeted. Customer needs can shift quickly. Target market challenges.

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The Power of the Human Voice in Lead Qualification & Lead Nurturing

ViewPoint

PointClear’s success doing lead generation, lead qualification and lead nurturing for our clients is grounded in proactively reaching out and connecting with prospects via a one-on-one telephone conversation. These include custom content, nurturing emails, landing pages, SEO, webinars and podcasts. Live Q&A.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. The original primer that reviews content marketing best practices and why content delivers leads and nurtures them into customers. Conversion Optimization: The Art and Science of Converting Prospects to Customers. Joe Pulizzi, Newt Barrett.