Remove customer
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B2B Marketing Events Around The World - Mar 2011

MLT Creative

London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. Atlanta, GA: Dan McDade, CEO of PointClear will discuss ways to nurture the relationship between sales and marketing. Meeting and learning from other professionals helps us do our jobs better. March 1-2, TFM&A.

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Good Reads for B2B Marketing - Modern Marketing from Stan Lee

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. This presents the need for marketers to integrate their channels for a uniformed customer experience. Online content in the sales and marketing industries is constantly changing.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle.