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Digital Advertising Terms and Jargon Every Marketer Should Know

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FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertisers “target” their ads based on who they want to reach and who they consider part of their audience or ideal customer profile. Google search ad placements, among others, require a careful bidding strategy.

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