7 Companies That Totally 'Get' Their Buyer Personas
Hubspot
OCTOBER 25, 2012
That exercise has come to manifest itself in what we in the biz call a " persona ," and there are some companies who have done an excellent job at not just figuring out who their target customer is, but marketing to them in just the right way. Let's take a look at some companies that totally "get" their buyer personas!
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