Martech

APRIL 2, 2024

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. Customers want an experience that’s more tailored to them. Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. Table of contents What does a customer data platform do?

Budget Programs 105

Budget Programs Tools Ideal Customer Profiles Mobile Advertising 105

Webbiquity

APRIL 27, 2017

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. For suppliers, that means a vast new stream of data that can be used for marketing, warranty, maintenance, and other purposes. But it also means a dramatic leap in customer expectations.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In fact, many of the most successful marketers aren’t that concerned with ROI at all.

ROI 50

ROI Paid Content Social Marketing Webcast 50