LeadSloth
MAY 25, 2010
Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. Market2Lead Probably Got A Good Deal. Market2Lead was one of the early Marketing Automation vendors. The result: not enough new customers. I publish a list of all Marketing Automation vendors. The Market Needs Consolidation.
LeadSloth
APRIL 29, 2009
Genius publishes some good best practices posts, combined with some company-related news. Market2Lead Marketing Automation and Lead Management blog. Market2Lead Marketing Automation and Lead Management blog. The Market2Lead blog got a boost when Kevin Joyce joined the company. Hubspot Internet Marketing Blog.
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Customer Experience Matrix
MARCH 5, 2009
I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 0 0 0 track RSS readership (publish RSS feeds and track who reads each item) 0.5 9 Now what?
Customer Experience Matrix
SEPTEMBER 1, 2010
Aberdeen Group has published many studies related to marketing automation. CSO Insights publishes highly regarded studies of sales performance. Statistics include: • 16.5% higher sales quota achievement and 7% higher win rates • 100% increase in deal size 3. 16% % firms w/lead to first call conversion > 50% 48.7% 51% win rates 55.6%
LeadSloth
AUGUST 10, 2010
Land grab is common, where vendors lower prices to get customers on board. Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). ‘Free’ customers may lack the expertise to be successful. Loopfuse has published pricing for their paid products, and they have a low-overhead sales model.
Customer Experience Matrix
NOVEMBER 18, 2009
The vendors are divided into four categories based on my understanding of their target customers. B2b marketing automation) vendors, with links to my reviews where I've written one. This list should aim you at the right neighborhood to begin your search -- but don't be afraid to look elsewhere if you find a product that seems appropriate.
B2B Marketing Zone Posts
NOVEMBER 3, 2009
You Can Afford to Do The Research That Lets You Understand Your Customers - Content Marketing Today , October 22, 2009. Why marketers must become the new publishers - Chris Koch , October 6, 2009. Who cares what you’re selling, what are customers buying - Market2Lead , October 21, 2009. Mine’s Bigger than Yours!
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