LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Genius publishes some good best practices posts, combined with some company-related news. Hubspot is probably both the most active and most popular blog of this list.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 0 0 0 track RSS readership (publish RSS feeds and track who reads each item) 0.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

SEPTEMBER 1, 2010

Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Aberdeen Group has published many studies related to marketing automation. CSO Insights publishes highly regarded studies of sales performance. Statistics include: • 16.5% 51% win rates 55.6%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

B2B Marketing Zone Posts

NOVEMBER 3, 2009

Lead generation metrics should emphasize opportunities not just leads - B2B Lead Generation Blog , October 27, 2009. You Can Afford to Do The Research That Lets You Understand Your Customers - Content Marketing Today , October 22, 2009. Why marketers must become the new publishers - Chris Koch , October 6, 2009.

Social Media 40

Social Media Demand Generation Agencies B2B Marketing Social Marketing 40

LeadSloth

JANUARY 12, 2010

Kevin Joyce , CMO, Market2Lead. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

SnapApp

JUNE 5, 2018

Here are 15 lead qualifications stats and takeaways that might make you rethink your lead generation approach. 57% of B2B companies identify ‘converting qualified leads into paying customers’ as a top priority. Marketing can create targeted content to fill gaps at pivotal points in the sales cycle. MarketingSherpa).

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81