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AI-powered martech releases and news: May 16

Martech

Button’s Publisher Link Optimization solution helps increase buyer conversions by optimizing end-user experience and click-to-purchases. TrustScore Forecast uses customer-driven data to support and predict growth trajectory and business goals. Trustpilot added features to its online review platform.

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How AI in analytics is transforming the way marketers work

Unbounce

By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy. How is AI data analysis used in marketing? When customers land on your website, they want you to already know what they want.