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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Updated Alinean Social Media ROI Calculator - New. ► January (10) Is The End of the Social Media Story Already Writt. Latest Research.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. From these survey results, increased spending on content marketing for corporate web sites and social media would seem to help drive more / faster buying decisions.

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B2B Category Creators Episode 6 Transcript

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We’ve helped create a new category called journey orchestration, which is really about modern customer engagement across the full lifecycle. When we started our company we thought that customer experience teams would be the people thinking about journey’s end to end. Usermind, I’ve been at building my company now.

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