ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
Ambal's Amusings
OCTOBER 15, 2009
Laura Patterson's book Marketing Metrics in Action. Get Customers. Velocity's The B2B Content Marketing Workbook. The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Get Content. Ardath Albee. Brian Carroll.
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