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What does ‘Real-Time Marketing’ really mean? by Salesforce

Martech

If a customer’s digital profile isn’t accurate at the moment, it can trigger unfortunate events. Real-time systems should update customers’ profiles right away. On the other hand, most “Inspire” activities are pre-planned and benefit from complete and curated data that does not need the hyper-warp-speed investment.

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Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

People like me, who blog and Tweet incessantly, are easy enough to understand (or, at least, it’s easy to describe our carefully curated public personas). Mariana told me that while other vendors might find social profiles on less than 30% of the records on a B2B email list, it regularly finds data on 50% to 80%. How many more?

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction.

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction.

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Who are the top B2B Marketing influencers on twitter? New York, NY.

Twitter 100
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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Imagine what will happen when we have the same ability to create a highly customized and curated channel of online video that we can watch on the go or on our couch? Promote your online videos across all marketing channels – on social media sites, your blog, as well as personal and corporate profiles. No problem.