What does ‘Real-Time Marketing’ really mean? by Salesforce
Martech
APRIL 16, 2024
If a customer’s digital profile isn’t accurate at the moment, it can trigger unfortunate events. Real-time systems should update customers’ profiles right away. On the other hand, most “Inspire” activities are pre-planned and benefit from complete and curated data that does not need the hyper-warp-speed investment.
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