8 Steps To A More Effective B2B Content Marketing Program
KoMarketing Associates
JANUARY 22, 2015
That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. We tackle this step in two phases: List Curation – Understanding what information sources are valuable and relevant.
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