PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Content AI has reached an exciting and disruptive maturity inflection point.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

PathFactory

JULY 18, 2022

Why you need to use b2b content personalization to micro-personalize your website. Here’s the glaring problem with a website that is like a digital brochure: it’s centered on what your company offers, and not on your customer’s needs. Why attempts at website personalization are failing today’s buyers.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Single Grain

NOVEMBER 11, 2019

Dive Deeper: The Complete Guide to Getting Started With Website Personalization. How AI Is Shaping the Future of Content Marketing and Personalization. 3) Curating More Precise Content. If your content team curates posts to prepare roundups or other “best of” content, you know how time consuming that can be.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76