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How to Choose a B2B Customer Data Platform. Is your Market Strategy Aligned with Your CDP’s?

Leadspace

Market strategy is always an interesting topic to me as a product and go-to-market professional. After all, it’s about how your company penetrates a market right? The curation of the data, the precision of the personas , the resolution of the predictions and recommendations.

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How to Choose a B2B Customer Data Platform. Is your Market Strategy aligned with your CDP’s?

Leadspace

Market strategy is always an interesting topic to me as a product and go-to-market professional. After all, it’s about how your company penetrates a market right? The curation of the data, the precision of the personas , the resolution of the predictions and recommendations.

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How to Choose a B2B Customer Data Platform. Better Data Integration means Better Decisions.

Leadspace

Luckily for marketing and sales operations professionals, implementing a Customer Data Platform (CDP) turns that cumbersome process into the first of many automated steps in your buyer’s journey. Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

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How to Choose a B2B Customer Data Platform. Better Data Integration means Better Decisions.

Leadspace

Luckily for marketing and sales operations professionals, implementing a Customer Data Platform (CDP) turns that cumbersome process into the first of many automated steps in your buyer’s journey. Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

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Content AI in B2B MarTech Stacks Is No Longer Optional

PathFactory

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. topics, formats) and how it performs by key attributes (e.g.,

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Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum

Top Rank Marketing

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Harvard Business School) Without question, B2B marketing is both art and science.

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7 Benefits of Using B2B Martech Software During Lockdown

Valasys

The B2B marketing landscape has evolved in recent years to be completely digitized. According to Emailmonday, on an average 51% of the companies are using marketing automation and about 58% of the B2B companies are planning to embrace the technology. What is B2B Marketing Software. Gaining Insights About Your Target Audience.