Curation Disintermediation Information RSS 
Industrial Marketing Today
SEPTEMBER 27, 2010
Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. They prefer to consume information at their convenience and in their preferred format. Solution: Curate content and make it easily searchable.
B2B Marketing Zone Posts
OCTOBER 5, 2010
One of the best sources of information is industry statistics. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. multitude of online social filters were developed over the last 15 years to address our perennial information overload curse. Continue reading.
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