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Sales Scoop: Tips for Personalization Within Buying Committees, A Key Outreach Strategy in the 1:Few

DemandBase

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. With a one-to-many approach, where you might want to reach a hundred or more accounts, you can curate existing content to perform low-cost mailers, virtual events, and other plays that you can conduct at higher volumes.

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Our Top Takeaways from the B2B Marketing Exchange

DemandBase

They curated this gorgeous landing page to showcase every aspect of their presence at the event—from their speaking session, booth, and who from the company you could meet with onsite. Besides the hot line up of ABM sessions from SAP, RingCentral, SiriusDecisions, and Demandbase —there was chatter of it everywhere.

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This is How I ABM: Tips From Marketing Operations and Sales Development Pros

DemandBase

Director, Channel and Partner Marketing, Demandbase. At Demandbase, Partner Marketing carries a number for partner-influenced and partner-sourced opportunities. Emphasis here : Getting agreement and buy-in from all relevant stakeholders is a crucial component to achieving success. Partner Marketing. Christine Farrier, Sr.

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Sales Pipeline Radio, Episode 193: Q & A with Nani Shaffer @Demandbase

Heinz Marketing

This week’s episode is entitled “ How ABM is Evolving: New Best Practices and Pitfalls ” with Nani Shaffer , Senior Director, Demand Generation & Operations at Demandbase. Demandbase is synonymous with account based marketing. Demandbase has been involved in this category now for a long time as well.

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How To Use Sales Intelligence Technology to Increase Sales Pipeline

Engagio

Powered by InsideView, the Demandbase Sales Intelligence Cloud does all of the searching and scouring for you, gathering and validating company and contact data, news, and social insights from thousands of trusted sources. Check out the Sales Intelligence Cloud at Demandbase. Enter sales intelligence.

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What Do You Need to Have in Your Tech Stack to Run Omnichannel ABM?

The ABM Agency

If you’re looking to get your account-based marketing (ABM) program pilot campaign off the ground or just need better results from your current ABM program, your arsenal of technology must be highly curated and have the ability to: Better identify your target accounts. Intent Data Provider. Examples: Bombora , ZoomInfo , 6Sense.