article thumbnail

How Brand Advertising is Beneficial for B2B Marketers

Valasys

Smart brand advertising is a result of sere creativity, storytelling & long-term brand building. Brand advertising also helps in improving the organic click-through-rate (CTR) for the targeted keywords. Before a product launch marketers deeply inspect about their brand identities, colors, fonts & other stylistic choices.

article thumbnail

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Reporting & Analytics: “What’s Your Audience Thinking?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Present Shopify Metrics in an A/B Testing Report to Provide Clear Value

Convert

Check out this sample Shopify report by Convert! Average revenue per visitor is also influenced by outliers and is a continuous variable, but the underlying assumptions of the model tend to balance out at higher sample sizes. Adding Creatives For Visual Storytelling. It really depends on what you are looking to optimize for.

article thumbnail

The Hands-On Compilation of Shopify Store A/B Tests: 15 Conversion and Sales Boosting Test Ideas (To Inspire Your Success)

Convert

Increase CTR to the next steps in the funnel Create a positive brand perception and set the foundation for a great shopping experience. Increase CTR to the next steps in the funnel Increase CTR to product page views. Product Page Test Idea #4: Image Storytelling. Ideas for testing may come from. Example 2: LastObject.com.

article thumbnail

26 A/B Testing Examples to Inspire Your Next Test

Convert

So, they decided to run a multivariate test for a sample of 4000 page views. What you can learn from this: Visual storytelling can be optimized to increase conversion. Result: The blog headline style performed better with a 5.84% higher CTR and 2.57% higher open rate than the CTA-style version. Result: Source.

article thumbnail

Top Enterprise Sales Tools to Adopt in 2022

Vidyard

Igloo Software Boosted Email CTR 189% Using Video Emails 1. Video Marketing Storytelling 4.1 Video marketing storytelling best practices to give you a head start: 5. Sample Research Questions 3.2 Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. What is Video Marketing?

article thumbnail

30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

Click-through rate (CTR) is a direct ranking factor. Medium is free to post on and provides a wealth of information on a variety of topics: To optimize for the highest CTR to your website, only post the first several paragraphs of your article and make the reader click to your website to read the rest. Think of it like a friendship.