Email Marketing KPIs You Should Be Tracking
Litmus
JANUARY 25, 2022
Keep in mind that with Apple’s Mail Privacy Protection (MPP) now in play, the open rate for your Apple Mail users may be inaccurate and unreliable until the market settles. Click-through rate (CTR). The click-through rate (CTR) is the percentage of people who opened your email and clicked on at least one link.
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