Banner Ads Work; Really
NuSpark Consulting
JULY 2, 2010
The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. Key metrics they track are brand awareness, product preference, then purchase intent. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure.
Let's personalize your content