NuSpark Consulting

JULY 2, 2010

Key metrics they track are brand awareness, product preference, then purchase intent. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. More information can be found on their website at www.vizu.com. Not the increase in search lift (27%) and direct traffic (21%).

Banner Ads 100

Banner Ads Banners Paid Search Agency Ads 100

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.”

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Outgrow

MAY 21, 2020

Hence, Curalate designed a shoppable UGC for the website to motivate customers to make the purchase. iProspect is an agency based on data, expertise, and technology. iProspect specializes in content, landing pages, product descriptions, blogs, and microsites. It also masters Instagram, Facebook, Pinterest, and Tumblr analytics.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Conductor

OCTOBER 14, 2019

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. Our homepage essentially became a portal for purchase. So I went through and I identified the areas of key importance to promote in terms of path-to-purchase.

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

SnapApp

MARCH 2, 2018

According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . For example, if someone signs up for a 60 min product demo the week before they purchase, but click a link to a blog post in your email the day before they buy, should that blog really get more credit than the demo?

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

Online Marketing Institute

JULY 31, 2009

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

ClearVoice

APRIL 9, 2020

These are written by professional writers and generally serve newcomers to your website in the TOFU stage of purchasing. Or, use video to please your current customer base, and sway BOFU leads into purchasing. You could also consider key product pages, event announcements and press releases as landing pages too.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119