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The Mobile Marketing Platform Problem with Programmatic

Content Standard

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

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The Mobile Marketing Platform Problem with Programmatic

Content Standard

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. Backlinko) 30% of mobile searches are related to a specific location. of their advertising budget to branding.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 7 Online Advertising Stats. eMarketer ).

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50 Unbelievable Email Statistics You Need to Know

Porch Group Media

eMarketer ). Disruptive Advertising ). 26) – Average open rate of triggered email campaigns is 46%, CTR – 11%, and click-to-open rate – 24%. ( Mobile Email. 27) – 60% of email opens are from mobile devices. 28) – Launching a mobile-responsive email design can increase unique mobile clicks by 15%.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). T-Mobile Curates Web Content , June 29, 2010. June 7, 2010.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How do marketers separate hype from reality in mobile? The average CTR for banners is 0.01 eMarketer ). eMarketer ). Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. eMarketer ). eMarketer ). eMarketer ). eMarketer ). B2B Marketing Insider ).