Banner Ads Work; Really
NuSpark Consulting
JULY 2, 2010
The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network. The above is true of a b2b message as well.
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