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JULY 2, 2010 [Emarketing, Google] Banner Ads Work; Really
Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. URLs from banner ads need to be tagged so that Google Analytics can monitor site engagement and creative tactics.
| | DELICIOUS B2BMARKETING
JULY 31, 2009 [Emarketing, Google] B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform.
JULY 2, 2010 | NUSPARK
[Emarketing, Google] Banner Ads Work; Really
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Emarketing, Google] B2B Lead Management Market Heats Up
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