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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

This both protects existing revenue streams and can lead to cross-selling and upselling opportunities, increasing the lifetime value of each customer. It often involves tactics like price adjustments, loyalty programs, and improving customer service. Igor Ansoff, the pioneer of Strategic Management.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. What about the buyer?

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Key Account Management: The Ultimate Guide

Hubspot

The difference between key account management and selling. Does your product have upsell and cross-sell potential? Key accounts require consultative selling techniques -- and it will be hard to teach your salespeople to adopt completely new processes for just a few clients. The benefits. How to identify key accounts.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. What about the buyer?

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How to Develop a Strategic Plan for Business Development [Free Template]

Hubspot

Conduct a SWOT analysis. If one of your goals is for 5% of monthly revenue to come from upsells or cross-sells , make this goal specific by identifying what types of clients you’ll target. In this case, your sales team must achieve that 5% upsell/cross-sell number by the end of the quarter. Conduct SWOT analysis.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. What about the buyer?

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

Critics attribute the failure to Lisa’s misleading ads and high price, despite its low processing power. Distribution: Through what mediums will you sell the product or service? Negotiation: Both sales reps and decision-makers discuss pricing details and feature needs. A website, an app, or a third-party distributor?